It’s chic to keep things private - so it matters to us that you know exactly where your data goes, who has access to it, and why.

We’re not in the business of hoarding your information or passing it to anyone that doesn’t need it. We collect what we need to get your order to you, keep you in the loop, and make sure the website works properly. That’s it.

 

POSTED: June 23, 2026

1. WHO WE ARE

Shiny People Ltd is a UK-registered limited company and the data controller for this website. That means we’re responsible for deciding how your personal information is used. Email: info@shinypeople.co.uk . ICO Registration Number: ZC156654

 

2. WHAT INFORMATION WE COLLECT

When you place an order or get in touch, we collect your name, email address, delivery address, and phone number. We don’t store your payment card details as payments are processed securely by a third party provider and we only receive confirmation that a transaction went through.

When you browse the site, we automatically collect some technical information. That will be things like your IP address, browser type, and which pages you visited. This happens through cookies and Google Analytics, and the data is anonymised. We can’t identify you personally from it. If you contact us, we’ll keep a record of your name, email, and what you said so we can respond properly.

 

3. HOW WE USE YOUR INFORMATION

We use your information to fulfil and deliver your order, and handle any returns or questions about it and to send you order confirmations and shipping updates. We will also use it to send you marketing emails about new products and offers, but only if you’ve opted in and you can unsubscribe any time, and we’ll use it to respond to any messages or enquiries you send us.

In addition, we want to understand how people use our website so we can make it better and do this through Google Analytics where the data is anonymised. And of course we have to comply with legal and tax obligations, for example - making sure our financial records are up to date for HMRC.

 

4. WHO WE SHARE YOUR INFORMATION WITH

Don’t worry - we’re a jewellery business,  so we don’t sell your data. We only share it with the people who need it to help us run the business. So that might be people like payment processors handle your card payments securely (and they never share your full card number with us); couriers and postal services like DHL or Royal Mail so that you get your jewels in good time. They will receive your name and delivery address so they can get your order to you safely and quickly.

Our email marketing platform holds your name and email if you’ve subscribed to our list. Shopify hosts our website and may process some usage data as part of normal site operation. Google Analytics processes anonymised data about how visitors use our site. You can read Google’s privacy policy at policies.google.com. We will also disclose data if required to do so by law.

 

5. INTERNATIONAL TRANSFERS

Some of our service providers - including Google - are based outside the UK and may process your data on servers in the US or elsewhere. Where this happens, we rely on approved transfer mechanisms such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses to make sure your data stays protected.

 

6. HOW LONG WE KEEP YOUR INFORMATION

Order and financial records are kept for 7 years to comply with HMRC requirements. Marketing list data is kept until you unsubscribe or ask us to remove you.  Anonymised aggregate data from Google Analytics data is retained for a maximum of 26 months.

 

7. YOUR RIGHTS UNDER UK GDPR

You have the right to:

• Access the personal information we hold about you

• Ask us to correct anything that’s inaccurate or incomplete

• Ask us to delete your data where we no longer have a reason to hold it

• Object to or restrict how we process your data in certain circumstances

• Request a portable copy of your data

• Withdraw your consent to marketing at any time

To exercise any of these rights, just email us at info@shinypeople.co.uk. We’ll respond within one calendar month. We may need to verify your identity first. If you’re not happy with how we’ve handled your data, you can also lodge a complaint with the ICO (the UK’s data protection regulator) at ico.org.uk or on 0303 123 1113. We’d always rather hear from you first, though.

 

8. COOKIES

We use cookies to keep the site running, understand how it’s being used, and (where you’ve agreed) to support our marketing. Non-essential cookies are only set with your consent - you’ll be asked when you first visit. You can manage cookie preferences through your browser settings. You can read our Cookie Policy here.

 

9. CHILDREN’S DATA

Our website isn’t directed at anyone under 18, and we don’t knowingly collect personal information from children. If you think a child has submitted their details to us, please get in touch and we’ll delete it.

 

10. SECURITY

We take reasonable steps to protect your personal information - technically and organisationally. That said, no online system is 100% secure, and we can’t guarantee absolute security. If you have concerns, please reach out to us directly.

 

11. CHANGES TO THIS POLICY

We’ll update this page if anything material changes, and we’ll always show the date at the top. If the changes are significant, we’ll let you know by email (where we have it) or with a notice on the site.

 

12. GET IN TOUCH

Any questions about this policy or how we handle your data - just ask, we’re friendly! Email: info@shinypeople.co.uk We’re always happy to talk it through.